Analisis Faktor Eksternal dan Pemasaran pada Bisnis Swipewash Marketplace untuk Layanan Laundry

Authors

  • Indah Erlinda Ade Kisworo Universitas Esa Unggul
  • Dimas Angga Negoro Universitas Esa Unggul
  • Unggul Kustiawan Universitas Esa Unggul
  • Ferryal Abadi Universitas Esa Unggul

DOI:

https://doi.org/10.54259/pakmas.v5i2.4033

Keywords:

Laundry, External Analysis, Marketing

Abstract

The e-commerce industry in Indonesia is experiencing rapid growth, supported by a large population, a growing middle class, and increasing internet penetration. In a busy urban society, these services are becoming an essential need. Digital platforms can provide solutions with easy access, transparency, and efficiency for consumers. SwipeWash offers an e-commerce platform for laundry, bag spa, and shoe spa services equipped with superior features. The EFE (External Factor Evaluation) Matrix analysis produced a score of 3.15. This score indicates that SwipeWash has responded well to external factors. Some of the main opportunities identified include the growth in the adoption of mobile technology and e-commerce with a weight of 0.80, an increase in digital payment users with a weight of 0.60, and automation of the laundry process to increase efficiency with a weight of 0.45. Other factors that support SwipeWash's competitiveness are close relationships with laundry partners and a structured marketing strategy. To build a sustainable competitive advantage, SwipeWash applies VRIO analysis which helps companies identify internal aspects that have high strategic value.

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Published

2025-11-10

How to Cite

Indah Erlinda Ade Kisworo, Dimas Angga Negoro, Kustiawan, U., & Abadi, F. (2025). Analisis Faktor Eksternal dan Pemasaran pada Bisnis Swipewash Marketplace untuk Layanan Laundry. PaKMas: Jurnal Pengabdian Kepada Masyarakat, 5(2), 520–530. https://doi.org/10.54259/pakmas.v5i2.4033

Issue

Vol. 5 No. 2 (2025): November 2025

Section

Articles

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Copyright (c) 2025 Indah Erlinda Ade Kisworo, Dimas Angga Negoro, Unggul Kustiawan, Ferryal Abadi

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