KANIGARA TARISANANDA PARAMESTHI; LEONITA KUSUMAWARDHANI. Persepsi Konsumen terhadap Brand Reputasi Kentucky Fried Chicken (KFC) dalam Gerakan Boikot. MUKASI: Jurnal Ilmu Komunikasi, [S. l.], v. 3, n. 4, p. 296–310, 2024. DOI: 10.54259/mukasi.v3i4.3297. Disponível em: https://www.journal.yp3a.org/index.php/mukasi/article/view/3297. Acesso em: 23 apr. 2026.