Inovasi Komunikasi Pembangunan: Pemberdayaan Masyarakat di Desa Pinge melalui Edutourism

Authors

  • Putri Ekaresty Haes Universitas Pendidikan Nasional
  • Putu Ratna Juwita Universitas Pendidikan Nasional
  • Ni Putu Yunita Anggreswari Universitas Pendidikan Nasional
  • I Wayan Joniarta Universitas Pendidikan Nasional
  • Ayu Made Bianca Juarez Universitas Pendidikan Nasional

DOI:

https://doi.org/10.54259/mukasi.v5i2.5181

Keywords:

Edutourism, Community Empowerment, Development Communication

Abstract

The research conducted in Pinge Village, Marga Tabanan Subdistrict, aims to explore edutourism activities carried out in the tourist village through community empowerment as a form of development communication innovation. This study presents findings obtained from qualitative research, employing data triangulation as a method to ensure data validity. Additionally, the researcher collected data through observations in the village over several days, interviews with informants, and documentation of relevant media. The results of this study reveal that edutourism is an appropriate tourism option to be implemented in the Pinge tourist village. Active community participation in edutourism strengthens social solidarity and enhances a sense of ownership towards local culture. Communication innovation in this context plays a crucial role in disseminating information about the village's potential, strengthening collaboration networks between the community and stakeholders, and increasing the visibility of Pinge Village as an educational tourism destination. Thus, edutourism not only contributes to the local economy but also ensures the sustainability of culture and the environment, making it a holistic and sustainable model for community empowerment. The edutourism programme in Pinge Village not only attracts tourists but also involves the community in the process of education and the preservation of local culture.

Downloads

Download data is not yet available.

References

Ariati, P. E. P., Prasiasa, D. P. O., Widnyana, I. K., & Wijaya, I. M. (2024). Edutourism as an effort to strengthen kelan village resilient and pro-environmental tourism village. International Conference on Community Development, 6, 560–566. https://doi.org/10.33068/iccd.v6i1.785

Barus, S. I. P., Patana, P., & Afiffudin, Y. (2013). Analisis Potensi Obyek Wisata dan Kesiapan Masyarakat dalam Pengembangan Desa Wisata Berbasis Masyarakat di Kawasan Danau Linting Kabupaten Deli Serdang. Peronema Forestry Science Journal, 2(2), 143–151.

Brooks, D. C., & Mccormack, M. (2020). Driving Digital Transformation in Higher Education (Issue June). CO: ECAR.

Camagni, R., Capello, R., Cerisola, S., & Panzera, E. (2020). The Cultural Heritage - Territorial Capital nexus: theory and empirics / Il nesso tra Patrimonio Culturale e Capitale Territoriale: teoria ed evidenza empirica. Il Capitale Culturale: Studies on the Value of Cultural Heritage, 11, 33–59. https://doi.org/10.13138/2039-2362/2547

Costandi, S. (2022). Social Responsibility for a Sustainable Environment. Advances in Finance, Accounting, and Economics Book Series, 157–179. https://doi.org/10.4018/978-1-6684-5580-7.ch008

Daniel, S. (2021). Komunikasi Sosial Program Pembangunan Masyarakat Dalam Perspektif Terkini. Jurnal Ilmiah Kanderang Tingang, 12(2), 170–174. https://doi.org/DOI: https://doi.org/10.37304/jikt.v12i2.131

Davies-Vollum, K. S., Ribchester, C., Danso-Wiredu, E. Y., & Raha, D. (2023). Virtual mobility to enhance intercultural competencies for a more sustainable future. Innovations In Education And Teaching International, 1–15. https://doi.org/10.1080/14703297.2023.2224770

Dewi, M. H. U., Fandeli, C., & Baiquni, M. (2013). PENGEMBANGAN DESA WISATA BERBASIS PARTISIPASI MASYARAKAT LOKAL DI DESA WISATA JATILUWIH TABANAN,TABANAN, BALI. Kawistara, 3(2), 129–139.

Elisdayanti, N. K. R., Hutagalung, F. D. G. N., & Pracintya, I. A. E. (2023). Analisis Place, Promotion, Product, Dan Price Di Desa Wisata Pinge, Marga, Tabanan. Jurnal Ilmiah Hospitality 425, 12(2), 425–430.

Fadliyah, S. H., & Imaddudin. (2024). Manajemen komunikasi pembangunan pariwisata destinasi alam dan budaya dalam menarik kunjungan wisatawan pada desa wisata hegarmukti bekasi. Kepariwisataan : Jurnal Ilmiah, 18(2), 185–198.

Falah, P. Al, Fian, S., Saputra, A., Ramadhan, B. S., & Likuwatan, P. (2024). Peran masyarakat lokal dalam pengelolaan sumber daya alam. Paradigma Mandiri, 2(02), 94–107. https://doi.org/10.37949/pm22173

Firnanda, N. P., Solfema, S., & Putri, L. D. (2024). Ekonomi Kreatif sebagai Upaya Pemberdayaan Masyarakat di Bidang Ekonomi. Jurnal Pendidikan Dan Ilmu Sosial, 3(1), 161–167. https://doi.org/10.54066/jupendis.v3i1.2814

Heaton, L., Halliday, E., Wheeler, P., Ring, A., Kaloudis, H., & Popay, J. (2024). Strengthening community empowerment initiatives as a route to greater equity: an English case study. Community Development Journal. https://doi.org/10.1093/cdj/bsae046

J, D. (2013). Pariwisata Indonesia Antara Peluang Dan Tantangan. Pustaka Pelkajar.

Jaafar, M., Noor, S., Mohamad, D., Jalali, A., & Hasyim, J. B. (2020). Motivational factors impacting rural community participation in community-based tourism enterprise in Lenggong Valley , Malaysia. Asia Pacific Journal of Tourism Research ISSN:, 25(7), 697–710. https://doi.org/10.1080/10941665.2020.1769696

Jadidah, W. N., Prajanti, S. D. W., & Husain, F. (2025). Strategy for Development of the Gampong Nusa Tourism Village Based on Edutourism. International Student Conference on Business, Education, Economics, Accounting, and Management (ISC-BEAM) 2025, 3(1), 2697–2708.

King, R. B., Wang, H., & McInerney, D. M. (2022). Students Who Want to Contribute to Society Have Optimal Learning-Related Outcomes. Journal of Experimental Education, 1–19. https://doi.org/10.1080/00220973.2022.2146039

Kurniullah, A. Z., Faried, A. I., Saragih, H., Wisnujati, N. S., Amruddin., Syafriza, Yusa, I. M. M., Hasnida, Daud, & HendraPrijanto, J. (2021). Komunikasi Pembangunan Dan Perubahan Sosial. Yayasan Kita Menulis.

Lam, N. M. (2022). Promote the Role of Education and Training for Social Development. International Journal of Social Science and Human Research, 05(10), 4559–4566. https://doi.org/10.47191/ijsshr/v5-i10-20

Lata, K., & Dahiya, S. (2024). The Role of Education and Skill Building Programs in Empowering Women: A Comprehensive Review By IJISRT. International Journal of Innovative Science and Research Technology. https://doi.org/10.38124/ijisrt/ijisrt24mar1086

Latif, A. N. K. (2018). Analysis Of Tourism Villages Development In Indonesia: Case Studies Three Tourism Villages. ASEAN Journal on Hospitality and Tourism, 16(2), 99–106. https://doi.org/DOI:10.5614/ajht.2018.16.2.4

Lestari, A. M., Khusaini, M., Sholihah, Q., & Ciptadi, G. (2025). Local Community Behavior Model in Participatory-Based Sustainable Tourism Development. Deleted Journal, 2025(1), 535–545. https://doi.org/10.53935/jomw.v2024i4.733

Li, Y., Wu, X.-N., Chu, Y.-J., & Guo, Y.-J. (2022). The Impact of Transformative Tourism Experiences on Prosocial Behaviors of College Students: Multiple Chain Mediating Effects of Dispositional Awe and Social Connectedness. Sustainability, 14(20), 13626. https://doi.org/10.3390/su142013626

Mai, Y. (2024). Curriculum development for innovation and entrepreneurship education: A business school - chamber of commerce resource synergy model. Region - Educational Research and Reviews, 6(9), 65. https://doi.org/10.32629/rerr.v6i9.2754

Masitah, I. (2019). PENGEMBANGAN DESA WISATA OLEH PEMERINTAH DESA BABAKAN KECAMATAN PANGANDARAN KABUPATEN PANGANDARAN. Dinamika : Jurnal Ilmiah Ilmu Administrasi Negara, 6(3), 45–56.

Masrudi, Chotimah, N., & S, N. H. A. R. (2021). Pemberdayaan masyarakat melalui pengembangan desa wisata di desa koja doi. INTELEKTIVA : JURNAL EKONOMI, SOSIAL & HUMANIORA, 03(03), 35–46.

McGladdery, C. A., & Lubbe, B. A. (2017). Rethinking educational tourism : proposing a new model and future directions Abstract : Tourism Review, 72(3), 319–329. https://doi.org/DOI:10.1108/TR-03-2017-0055

Muhammad Safri. (2020). Pengembangan Wisata Alam Dengan pendekatan Biaya Perjalanan. CV Pena persada.

Muurlink, O., & Thomsen, B. (2024). Qualitative Research Approaches to Social Phenomena. In Advanced Research Methods for Applied Psychology (2nd Editio, p. 2). Routledge.

Odoom, D. (2020). Understanding Development Communication : A Review of Selected Literature. E-Journal of Humanities, Arts and Social Sciences (EHASS) Research, 1(1), 37–48.

Pandey, S. R. (2024). Rummaging on a Research Method. Journal of NELTA Koshi (JoNK), 1(2), 100–110. https://doi.org/10.3126/jonk.v2i1.69661

Pratiwi, B. P. P., Kartina, A., Wardhana, F. H., Hartono, G. A., Brilliant, I. T., Arrasyid, M. I., Siswandini, N. P., Izzuddin, N., Sandrina, N. K., & Azzam, R. J. (2024). Community capacity enhancement in community based tourism (cbt) management in songkhla, thailand through education and training. Jurnal Layanan Masyarakat (Journal of Public Services), 8(4), 596–611. https://doi.org/10.20473/jlm.v8i4.2024.596-611

Pribadi, T. I., Suganda, D., & Saefullah, K. (2021). PARIWISATA BERBASIS MASYARAKAT DAN DAMPAKNYA TERHADAP SOSIAL, EKONOMI, DAN LINGKUNGAN: TINJAUAN PUSTAKA. Jurnal Sosial Dan Sains (SOSAINS), 1(2), 107–114.

Raharjo, S. H., Ningrum, S. U. D., & Masbukhin, F. A. A. (2025). Harmoni Manusia, Alam, dan Tuhan dalam Praktik Tri Hita Karana pada Pendidikan Lingkungan Hidup di Desa Krisik. Jurnal Penelitian Agama Hindu, 9(1), 57–70. https://doi.org/10.37329/jpah.v9i1.3521

Rakhmadani, R. (2021). Komunikasi Pembangunan Partisipatif dalam Pengembangan Desa Wisata Sajen Edu Adventure melalui Pemberdayaan Masyarakat Participatory Development Communication in the Development of Sajen Edu Adventure Tourism Village through Community Empowerment. Jurnal Penelitian Pers Dan Komunikasi Pembangunan, 25(1), 23–44. https://doi.org/10.46426/jp2kp.v25i1.159

Rátz, T., Michalkó, G., & Keszeg, R. (2020). Educational tourism and nation building: cross-border school trips in the Carpathian Basin. Hungarian Geographical Bulletin, 69(1), 57–71. https://doi.org/10.15201/HUNGEOBULL.69.1.5

Romadhan, M. I., & Pradana, B. C. S. A. (2023). Komunikasi Pariwisata dalam Pengembangan Destinasi Wisata Kampung Adat Segunung Berbasis Pemberdayaan Masyarakat. Jurnal Communio : Jurnal Jurusan Ilmu Komunikasi, 12(2), 222–234. https://doi.org/10.35508/jikom.v12i2.8696

Ryu, K., Roy, P. A., Kim, H. L., Ryu, K., Roy, P. A., & Kim, H. L. (2020). The resident participation in endogenous rural tourism projects : a case study of Kumbalangi in. Journal of Travel & Tourism Marketing, 37(1), 1–14. https://doi.org/10.1080/10548408.2019.1687389

Sharma, A., & Uniyal, D. (2016). Development Communication : Role of Mass Media and its Approach. Imperial Journal Of Interdisiplinary Research (IJIR), 2(11), 906–913.

Sudibya, B. (2018). Wisata Desa dan Desa Wisata. Jurnal Bali Membangun Bali, 1(1), 21–25. https://doi.org/DOI:10.51172/jbmb.v1i1.8

Sugiyono. (2018). Metode Penelitian Kuantitatif, Kualitatif, R dan D. Alfabeta.

Sulyandari, A. K., Zakiyah, N., Lamo, E. H., Putri, M. A., Firmansyah, H., Junshionamas, F. T., Mega, & Kurnia, A. (2023). Edutourism sebagai upaya meningkatkan potensi desa wisata. Jurnal Pemberdayaan Masyarakat (JLP32M, 4(1), 1–8. https://doi.org/10.33474/jp2m.v4i1.19613

Surata, I. K., Sumartana, I. M., & Utama, I. G. B. (2024). The impact of cultural tourism on local traditions. JPPI (Jurnal Penelitian Pendidikan Indonesia), 10(4), 672. https://doi.org/10.29210/020244780

Tao, H., Chen, X., Sun, Y., & Wang, L. (2024). Towards the Wall or the Bridge? A Case Study of Host–Guest Symbiosis in a Chinese Heritage Tourism Site. Land, 13(8), 1315. https://doi.org/10.3390/land13081315

Wang, Z., & Dong, F. (2022). Experience of Pro-Poor Tourism (PPT) in China: A Sustainable Livelihood Perspective. Sustainability, 14(21), 14399. https://doi.org/10.3390/su142114399

Wani, M. D., Dada, Z. A., Bhat, W. A., & Shah, S. A. (2025). Community-driven ecotourism in the trans Himalayan region: A sustainable model for cultural and environmental preservation. Community Development, 1–23. https://doi.org/10.1080/15575330.2025.2451358

Yadav, B. (2024). Citizen Participation in Government Decision-Making. Research Review International Journal of Multidisciplinary, 9(4), 267–271. https://doi.org/10.31305/rrijm.2024.v09.n04.033

Yar, F. G. M., & Musadiq, M. (2024). The role and importance of empowering rural communities for rural development in Afghanistan. Edunity, 3(11), 1037–1051. https://doi.org/10.57096/edunity.v3i11.331

Downloads

Published

2026-05-15

How to Cite

Putri Ekaresty Haes, Putu Ratna Juwita, Ni Putu Yunita Anggreswari, I Wayan Joniarta, & Ayu Made Bianca Juarez. (2026). Inovasi Komunikasi Pembangunan: Pemberdayaan Masyarakat di Desa Pinge melalui Edutourism. MUKASI: Jurnal Ilmu Komunikasi, 5(2), 576–590. https://doi.org/10.54259/mukasi.v5i2.5181

Issue

Vol. 5 No. 2 (2026): Mei 2026

Section

Articles

License

Copyright (c) 2026 Putri Ekaresty Haes, Putu Ratna Juwita, Ni Putu Yunita Anggreswari, I Wayan Joniarta, Ayu Made Bianca Juarez

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Hak cipta pada setiap artikel adalah milik penulis.
Penulis mengakui bahwa MUKASI (Jurnal Ilmu Komunikasi) sebagai publisher yang mempublikasikan pertama kali dengan lisensi Creative Commons Attribution 4.0 International License.
Penulis dapat memasukan tulisan secara terpisah, mengatur distribusi non-ekskulif dari naskah yang telah terbit di jurnal ini kedalam versi yang lain, seperti: dikirim ke respository institusi penulis, publikasi kedalam buku, dan lain-lain. Dengan mengakui bahwa naskah telah terbit pertama kali pada MUKASI (Jurnal Ilmu Komunikasi).