InsurTech Aggregator: Menuju Masa Depan Industri Asuransi Digital di Indonesia

Authors

  • Trisna Taufik Darmawansyah Universitas Islam Negeri Sultan Maulana Hasanuddin
  • Sanawi Sanawi Universitas Islam Negeri Sultan Maulana Hasanuddin
  • Muhamad Fadli Azim Universitas Islam Negeri Sultan Maulana Hasanuddin
  • Santi Angraini Universitas Islam Negeri Sultan Maulana Hasanuddin
  • Muhamad Turmudi Universitas Islam Negeri Sultan Maulana Hasanuddin

DOI:

https://doi.org/10.54259/satesi.v5i1.4105

Keywords:

Insurtech Aggregator, SWOT Analysis, Insurance, Fintech

Abstract

The purpose of this study is to conduct a SWOT analysis on InsurTech Aggregator in identifying the strengths, weaknesses, opportunities, and threats faced in the development of online insurance business. Qualitative descriptive methodology is used to gain a deep understanding of InsurTech Aggregator in Indonesia and the insurance products offered. Meanwhile, SWOT analysis will help identify the strengths and weaknesses of the InsurTech Aggregator company, as well as the opportunities and threats that exist in the insurance industry environment. The results of the study obtained an IFAS value of 3.00 and an EFAS value of 2.59. The implication of this study is a strategy for insurance companies to implement the S-O strategy, the steps that can be taken are to utilize the company's internal strengths to take advantage of existing external opportunities. Utilizing the advantages of InsurTech which are easily accessible and practical and the ability to compare policies to develop omnichannel services so as to increase sales opportunities and customer trust. Using an easy and effective claims process to build a strong corporate image, and integrating complex insurance products with services that are easier for prospective customers to understand.

Downloads

Download data is not yet available.

References

W. S. Huang, C. T. Chang, and W. Y. Sia, “An empirical study on the consumers’ willingness to insure online,” Polish Journal of Management Studies, vol. 20, no. 1. pp. 202–212, 2019. doi: 10.17512/pjms.2019.20.1.18.

I. Sosa and Ó. Montes, “Understanding the InsurTech dynamics in the transformation of the insurance sector,” Risk Management and Insurance Review, vol. 25, no. 1. pp. 35–68, 2022. doi: 10.1111/rmir.12203.

OJK, “Insurtech: Inovasi Keuangan Digital Yang Kian Berkembang,” https://sikapiuangmu.ojk.go.id/FrontEnd/CMS/Article/20593. [Online]. Available: https://sikapiuangmu.ojk.go.id/FrontEnd/CMS/Article/20593

O. Medyanik, O. Deyneka, and E. Zabelina, “InsurTech aggregators Development in Russia: Psychological Aspect,” in ACM International Conference Proceeding Series, 2021, pp. 1–4. doi: 10.1145/3487757.3490887.

I. V. W. H. S. G. Schriftenreihe and A. Braun, The Current InsurTech Landscape : Business Models and Disruptive Potential, no. 62. I. VW HSG Schriftenreihe, 2017.

N. Agustina and A. D. Suganda, “Peranan Teknologi Pada Industri Asuransi (Insurtech) Masa Pandemic Covid-19,” Syar’Insurance J. Asuransi Syariah, vol. 8, no. 1, pp. 27–36, 2022, doi: 10.32678/sijas.v8i1.6118.

A. M. Rahmawati and I. Nur, “Insurance Technology: Inovasi Masa Depan Financial Technology Dalam Industri Asuransi,” in International Conference on Islam, Law, and Society (INCOILS), 2021, p. 6.

S. M. Cassidy and M. Dorfman, “Introduction to Risk Management and Insurance, Fourth Edition,” J. Risk Insur., vol. 60, no. 1, p. 160, 1993, doi: 10.2307/253109.

G. L. Priest, “The Current Insurance Crisis and Modern Tort Law,” Yale Law J., vol. 96, no. 7, p. 1521, 1987, doi: 10.2307/796494.

G. Gorge, Insurance Risk management and Reinsurance, vol. 35, no. 2. Lulu. com, 2015.

R. V. Ericson and A. Doyle, Uncertain business: Risk, insurance, and the limits of knowledge. 2004. doi: 10.1177/009430610603500120.

D. I. Tselentis, G. Yannis, and E. I. Vlahogianni, “Innovative motor insurance schemes: A review of current practices and emerging challenges,” Accid. Anal. Prev., vol. 98, pp. 139–148, 2017, doi: 10.1016/j.aap.2016.10.006.

U. Baumöl, L. Hollebeek, and R. Jung, “Dynamics of customer interaction on social media platforms,” Electron. Mark., vol. 26, no. 3, pp. 199–202, 2016, doi: 10.1007/s12525-016-0227-0.

Z. Marafie, K. J. Lin, Y. Zhai, and J. Li, “Proactive fintech: Using intelligent IoT to deliver positive insurtech feedback,” Proceeding - 2018 20th IEEE Int. Conf. Bus. Informatics, CBI 2018, vol. 2, pp. 72–81, 2018, doi: 10.1109/CBI.2018.10048.

V. Skryl and A. Hlushko, “Insurtech: new opportunities for the development of the insurance market,” Науковий Журнал «Економіка І Регіон», no. 1(88), pp. 144–151, 2023, [Online]. Available: https://journals.nupp.edu.ua/eir/article/view/2877

K. Martin, “Data aggregators, consumer data, and responsibility online: Who is tracking consumers online and should they stop?,” Inf. Soc., vol. 32, no. 1, pp. 51–63, 2016, doi: 10.1080/01972243.2015.1107166.

Otoritas Jasa Keuangan, Grup Inovasi Keuangan Digital Otoritas Jasa Keuangan Daftar Penyelenggara Inovasi Keuangan Digital, no. November. 2021.

P. Harit, “The Rise of Insurtech: The Ups and Downs of New Tech Trend,” SSRN Electron. J., 2021, doi: 10.2139/ssrn.3799576.

F. R. David and F. R. David, Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition. in Psychology Express. Pearson Education, 2016. [Online]. Available: https://books.google.co.id/books?id=QsSCDQAAQBAJ

Downloads

Published

2025-04-20

How to Cite

Trisna Taufik Darmawansyah, Sanawi, S., Muhamad Fadli Azim, Santi Angraini, & Muhamad Turmudi. (2025). InsurTech Aggregator: Menuju Masa Depan Industri Asuransi Digital di Indonesia. SATESI: Jurnal Sains Teknologi Dan Sistem Informasi, 5(1), 80–87. https://doi.org/10.54259/satesi.v5i1.4105

Issue

Vol. 5 No. 1 (2025): April 2025

Section

Articles

License

Copyright (c) 2025 Trisna Taufik Darmawansyah, Sanawi Sanawi, Muhamad Fadli Azim, Santi Angraini, Muhamad Turmudi

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (Refer to The Effect of Open Access).